That’s how I always felt about it. As long as I get paid, I don’t care what they do with the software.

Not sure when things changed but all I know is that when I bought mine years ago the Kobo site redirected me to Walmart and that’s where I had to buy it. My e-reader even displays the Walmart logo on it when I power it off.

Kobo was sold exclusively through Walmart in the US (at least when I bought my Kobo). I think they recently ended the partnership.