The end of an ad-free WhatsApp.

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • SaharaMaleikuhm@feddit.orgEnglish
    38·
    13 hours ago

    Nobody in their right mind wants to use Whatsapp for getting support. That is insane. I want to message people and do group chats. That is it. Anything else is bloat.

    • hraegsvelmir@ani.socialEnglish
      12·
      12 hours ago

      Lots of people in Brazil and many Spanish a speaking companies would disagree with you unfortunately. It’s incredibly embedded in those countries, to the point where WhatsApp will often be the primary, and sometimes only, point of contact for a business. At least it’s not that bad here.