WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • FuryMaker@lemmy.world
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    2 hours ago

    People are going to use whatever the majority use.

    I need to ude WhatsApp when i travel to countries egere it’s widely adopted. Just like I need tocuse Facebook if I want to partake in group chats with friends.

    They’re just too big. How is anything else supposed to take off? Just gradually maybe.

    So maybe Signal will get there in a few years? What’s itd adoption rate since it was created?

    • IndustryStandard@lemmy.world
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      1 hour ago

      Gradually is the answer. You can dual use both Signal and Whatsapp. Same how you can use Lemmy and Facebook and are not limited to one sociale media app.

  • nothrone@lemmy.dbzer0.com
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    4 hours ago

    WhatsApp getting ads is great news! WhatsApp, and any other meta/facebook/for-profit-social-network will never be a good product. Therefore, the second best alternative is for it to be as bad as possible, so people finally change to worthy alternatives.

    What is the alternative here? Don’t know, perhaps Signal, though the devs are not welcoming at all. The UI is absolute shit. Looks like UI for old people, huge margins and empty space. My screen fits like 3 chats. A compact theme would take a few hours to create and vastly improve the product, but ya…

    • Jack_Burton@lemmy.ca
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      2 hours ago

      My Signal screen fits 8 chats, and looks simliar to any other messenger I’ve used. It’s a messenger app and the UI shows messages. I wouldn’t want it to show anything else.

    • Ceruleum@lemmy.wtf
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      2 hours ago

      Signal? Dude, I don’t want nonstop getting updates about the war plans of the Trump administration ;-)

      • buttnugget@lemmy.world
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        4 hours ago

        I believe it is centralized but it is certainly an alternative to WhatsApp. My understanding is that it’s encrypted and privacy centric.

    • ace_garp@lemmy.world
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      5 hours ago

      Yes, encrypted chats packetised over SMTP layer.

      Smooth as silk for a year and a half.

      Send pics, voicemails, files, videos, and video-chat(via Jitsi integration)

      Arcane-chat app does location sharing too.

  • Auth@lemmy.world
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    8 hours ago
    • provide free app at a loss

    • grow massive user base and market share

    • squeeze your userbase for every cent they’re worth

    Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

    • Susurrus@lemm.ee
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      4 hours ago

      It’s not very easy to solve the issue of infinite growth in a world with finite resources. The fundamental issue is that it’s just not physically possible, but they keep trying. Either we continue this cycle and eventually destroy the planet irreversibly, or we acknowledge that maybe money isn’t everything, and that maybe [the vast majority of] people aren’t inherently egoitistical monsters, and we move on to different systems.

    • bonjour@mander.xyz
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      7 hours ago

      WhatsApp was not free and already had a massive user base before Facebook bought it.

      Hope this will turn people to alternatives.

    • hansolo@lemmy.today
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      7 hours ago

      Eastern Europe loves the app Viber that Rakuten bought, which has had ads for years.

      People LOVE a walled garden of their friends are there, too.

  • Ronno@feddit.nl
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    7 hours ago

    This is such great news! More ammo to use when trying to convince friends and family to move away from WhatsApp

  • Corn@lemmy.ml
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    5 hours ago

    Do you have WhatsApp?

    No Telegram?

    I dont have that one, none of the clients seem to work on my phone… Wechat?

    Cant verify, SMS doesnt get through. LINE?

    lol I dont have a japanese number. Kakaotalk?

    No… …discord?

    Sure!

    Shit he’s 30 seconds from finding out Im a furry.

      • Corn@lemmy.ml
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        13 minutes ago

        When I tried to move my family to Telegram, only 2 managed to successfully install and verify a client.

  • t_berium@lemmy.world
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    6 hours ago

    Looks like I need an alternative. An alternative for which there is still no prospect of enshitification. Which services are neither American, Chinese nor Russian? Anything from Europe?

    • teolan@lemmy.world
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      4 hours ago

      Signal is American but run by a non profit so it can’t be sold and is open source under GPL3 without a CLA from what I can see so it’s unlikely they would ever go closed source.

        • teolan@lemmy.world
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          1 hour ago

          Signal also has been a leader when it comes to encryption and metadata protection. Their cryptographic protocols are public domain and are the gold standard for private messaging from pretty much every perspective other than decentralisation. (it’s still centralised)

    • tarknassus@lemmy.world
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      4 hours ago

      All our clients use it. It’s bloody annoying. I have dozens who use WhatsApp, and like three who use Signal. Ironically, the three that use Signal also use WhatsApp and guess which one they use to contact us?

      It’s a problem when it’s got mass market traction to get people to switch. I’m still trying to get off Messenger but some people insist on it… Going to have to get firm about that.

      • oppy1984@lemm.ee
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        8 hours ago

        I have a buddy in Japan who was a foreign exchange student here in the U.S. years ago. When he went back home I had to use Line to talk to him, I tried for years to get him to use Signal and after years of nagging he agreed to start using Discord… well at least it’s not Whatsapp…

    • insaneinthemembrane@lemmy.world
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      5 hours ago

      All of my community groups are on there, including the school parents one. My choice is to not participate in the community or have Whatsapp… Or worse, Facebook.

      • Ronno@feddit.nl
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        7 hours ago

        One of the first movers, so many chat groups are still on there and it’s very difficult to make people move. Many people simply don’t care about privacy, ads, user experience and what not, they just want the convenience of staying in the chat groups they are already in. A shame really.

      • Redex@lemmy.world
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        3 hours ago

        Because SMS is trash, most of Europe doesn’t use iPhones and WhatsApp was one of the first messaging apps, so yeah.

    • imetators@lemmy.dbzer0.com
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      7 hours ago

      I had to do it because many use it and I was not. If you want to communicate in certain parts of the world, this is the only way. I wish everyone would go to Signal or Telegram but everyone are not me.

    • aceshigh@lemmy.world
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      8 hours ago

      Some of us don’t have another choice. All (but 1) of my support groups are on WhatsApp and only 1 is on signal.

  • zebidiah@lemmy.ca
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    14 hours ago

    I literally just got my senior citizen dad off Skype and over to WhatsApp like 2 years ago… Ain’t no way I can get him over to signal

  • Dr. Moose@lemmy.world
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    9 hours ago

    I wonder whether Meta will try to lock down cross platform access now.

    Currently Beeper still works everywhere and EU’S DMA (Digital Markets Act) still has WhatsApp as gate keeper which is required to interpolate with other chat apps. However “WhatsApp stories” are entirely different from chat so that means they can block all of that and this is probably how Meta will approach future WhatsApp updates - more shit to lock people in WhatsApp that isnt directly chat related because thats the only way to show people ads.

  • cRazi_man@europe.pub
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    17 hours ago

    I’m forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

    • PlutoniumAcid@lemmy.world
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      17 hours ago

      I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

      • sykaster@feddit.nl
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        8 hours ago

        Isn’t Beeper another security risk? They also store your data on their cloud, and it’s not encrypted during the bridge process.

      • lemmyingly@lemm.ee
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        13 hours ago

        At least normal European people are locked into a platform that doesn’t care what device you’re using, unlike iMessage - so it’s not all bad

        • dubyakay@lemmy.ca
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          11 hours ago

          I’m an iPhone user and I’ve never met anyone that gave a shit about iMessage. In the past ten years.

          • Alk@sh.itjust.works
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            9 hours ago

            I’m an android user and I semi-frequently meet iPhone users who show anything between surprise and downright disdain towards me because I don’t have the right color of bubble.

            It’s never the other way around.

            • Kuma@lemmy.world
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              1 hour ago

              The only iPhone users I ever met who cared were back when texting cost a lot, unless you had a special plan (there was one that made it free if the person you texted had the same plan). Then smart phones came and we all switched to Kik, then WhatsApp, then Messenger (some got both or an alternative). And now we have got free texting and calling across the whole EU, yet none of my friends uses it haha

      • kirk781@discuss.tchncs.de
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        10 hours ago

        Whatsapp is popular a lot in many parts of the world. In India, WhatsApp is almost the defacto standard messaging app with Telegram probably flying in a far second. I doubt I know anyone who even uses stuff like Signal or Threema or any of the alternatives.

      • cRazi_man@europe.pub
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        16 hours ago

        There was a big uproar amongst normies when the WhatsApp TOS changed…but people forget quickly and prefer convenience. That was our one chance to convert everyone over.

        • KyuubiNoKitsune@lemmy.blahaj.zone
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          13 hours ago

          I stopped using it for 3 years, then I had to interact with a surgeon through it and reconnected with a fee people who still use it. I fucking hate using it

      • AugustWest@lemm.ee
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        16 hours ago

        But then aren’t you trusting your credentials to yet another application? That seems like a bad idea…

        • PlutoniumAcid@lemmy.world
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          8 hours ago

          Fair point. The simplest answer is thrt any other business cannot possibly be as evil as meta, so even worst case is a net win.