Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.
Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.
So… have we come full circle on TV again?
At least with TV, you could tape your shows and fast forward through the commercials.
Our TV company has that option built in. I can ‘tape’ shows and watch them later, shipping ads. This also works when the show is still playing.
So I’ll wait half an hour, then watch my recorded show. I wouldn’t consider watching tv without that function.