You don’t think it’s a little hypocritical to call people stealing when they’re just skipping ads automatically? You see a huge moral gulf between clicking a button and having a piece of software click the button? You pirated a bunch of stuff when you were a teen and now you’re on your moral high horse over someone blocking an ad or 300?
They’re not spending ANYTHING like 50% on the tech work. Reminder: one of the most profitable companies on the globe. The huge profit comes from the HUGE gap between their costs and their income. So no, it’s not proportionate at all, and it’s gullible for anyone to pay them to reduce ads when they could block them for free.