But they aren’t just preferring cheaper sources, they’re funding production houses that crank out music cheaper than it would cost to pay a single artist, and then putting that “mass” produced music on playlists that they themselves promote, allll to avoid promoting actual artists and paying them potentially more than they’re paying the production house.
It’s in terribly bad faith because I myself am an artist that distributes through Spotify, not only because I can reach the widest audience, but I’m hoping on some level Spotify is promoting my new music to people outside of my own purview. But they aren’t. They’re flooding the market with cheap music and only promoting it.
The article is an excerpt from the full report, which comes out next month.