Yes, Affinity really is free. You can use every tool in the Pixel, Vector, and Layout studios, plus all of the customization and export features, as much as you want, with no restrictions or payment needed. If you’re on a Canva premium plan, you’ll also be able to unlock Canva’s powerful AI tools within Affinity.
I found this video today from Michael Janda: HOT TAKE - Affinity is NOT “Free”.
Although I do not agree with all the points he comes up with, he has some good explanation, while being speculative, why Affinity is going this route. In short: Affinty is now a loss leader, hoping that people will sign up eventually for a Canva subscriptipn for using AI tools in order to compete with Adobe who still is the leader in the professional field.
If you have to sign up to use it, it isn’t free.
AI training?
Probably, and also the first step towards adopting Adobe’s shitty business model.
About a year ago, Canva tried to raise their prices significantly.
I forget exactly, but I pay for an account and can have 5 people on my team. They said they would start charging for each team member or something like that.
One person said their cot went up from like $100 to $600, maybe the numbers are off, but it’s close to how severe there increase was.
There was so much backlash over it that they decided to keep the old pricing structure.
So they’re planning to hook people in with freebies then boil the frogs a little slower.
So they’re planning to hook people in with freebies then boil the frogs a little slower.
If you never pay a dime anyway, it’s kinda irrelevant how much the AI features cost, no?
Sometimes companies gradually reduce the usefulness of the free product to incentivize people to pay. They may do this.
Sometimes companies gradually reduce the usefulness of the free product to incentivize people to pay.
If they’ll at some point revert to the old Affinity business model, there is really not a downside, isn’t it? Pay for Affinity and get to use Affinity is what V1 and V2 already did. But the comment by Neon Nova was about the pricing of Canva’s AI service and the cost of that is completely irrelevant to “traditional” Affinity users because we’re not interested in that feature anyway and – at least right now – they rule out any subscription model for Affinity itself.
They may do this.
Well, that’s speculation and reduction of the Affinity feature set is a completely different matter anyway. While I’m not fully on board with the GUI changes – changing canvas size has been moved to a weird sub menu, for example – but in my view I got a major upgrade for free that also reduced the disk footprint from 9GB to 3GB (Mac version, didn’t look at the size on Windows before uninstalling V2). So at this very moment it’s a useful upgrade for people who used V2 anyway.
AI training?
When created a Canva account for Affinity 3, the setting “train AI using information about your general usage which includes fonts, colours, search queries and instructions you input. This does NOT include any of your uploaded images, videos, or designs” was on, “Allow your content to improve AI” was off.
For now it’s configurable at https://www.canva.com/account/privacy-preferences and I think they’ll have a hard landing on the face if they ever change it.

…I want free hugs!
So when will the ads start to pop up?
It’s already functionally an ad for Canva’s premium services.
The “ad” is a single button that you can turn off. For now it’s fine.
I’ve been a paying affinity customer for years, and I’m not signing up for Canva.
I get it’s “free”, but I’m sketched out.
I’m not buying that it’s free unless it’s FOSS almost ever. Maybe it’s just a “create an account so we can collect data on you” deal, but that still isn’t free.
Yes, you have to create an account in Canva and turn off a bunch of tracking that is set on by default. There’s even a record setting that is off at the time of me discovering it, but that just made me nervous.
I recently downloaded it to try it out but i’m thinking of just torrenting adobe tbh.
Oh god, how are they financing its development? Selling my personal data? Training AI on my data? Nagware? Not giving us a Linux version, ever?
The best possible scenario is that they’re just using it to entice people to pay for a premium subscription and will leave it that way. But the chances are that once they’ve pulled enough people in with the offer of free software, they’ll alter the deal.
Considering you can turn off telemetry and never need to connect it to the internet after activation, I’m assuming that - like how Adobe uses cheap education licenses to on-ramp people onto their platform - this is largely intended to drive professionals towards Canva and their various other products. They take a loss on this product to become the de-facto standard image/vector/publishing application.
They take a loss on this product to become the de-facto standard image/vector/publishing application.
For now they take the loss to break the Adobe monopoly.
Linux became so good at emulating windows apps, it now runs some of them better than windows itself (higher fps, lower power draw), so eventually their will be a port.
Given that these non native ports run in containers/bottles/whatever and internet access is often limited by default. However internet access is the key for their new business modell.
Basically Linux users will get the same or better product, without the drawbacks, which reminds me of pirated movies, where only the people actually buying it were made to sit through unskipable commercials.
Sadly Affinity Studio isn’t one of them - it runs barely, if at all in emulators and believe me we tried. Especially for larger files it’s still unusable.
Oh god, how are they financing its development?
Canva’s AI features are a subscription service. Existing Affinty features are now free.
What if not enough people pay for the AI features? Will Affinity enshittify?
Also, are these features going to be littered across the UI as greyed out buttons that show a popover prompting you to get a Canvas subscription when you hover them? That’s basically ads baked into the UI.
What if not enough people pay for the AI features? Will Affinity enshittify?
There’s always the option to go back to being a regular paid product.
Also, are these features going to be littered across the UI as greyed out buttons that show a popover prompting you to get a Canvas subscription when you hover them?
Not sure why you use future tense because the new version is out now and you can just take a look at it yourself.
It’s now an all in one UI and no longer different applications for vector graphics, photo editing, and layout. You can switch between different UIs on the fly and Canva AI is just one of those and one you can even disable:

I don’t own a Windows or Mac machine, I have no idea what the current product looks like, but I’ve been following Affinity for a while in the hopes that I can eventually buy their product with money.
I was really hoping for Linux support some day. Now, I am totally fine sticking with GIMP.
Krita is also another good alternative, imo.
Isn’t Krita more focused on digital painting than photo editing? I always end up going back to the GIMP because of that even though I use KDE.
Yep. It’s 100% digital painting. All photo manipulation features are either minimal implementation or simply does not exist.
All the developement roadmap are often times trying to replicate Clip Studio Paint as it becomes the most used digital painting software for newer generation. Like comic/manga layout, integrated 3D pose, etc.
That’s what I thought. People keep saying Krita is a great alternative to GIMP, Photoshop, and Affinity Photo, but photo editing is not its focus at all.
People keep saying Krita is a great alternative to GIMP, Photoshop, and Affinity Photo, but photo editing is not its focus at all.
That’s not exactly true. Yes, the focus shifted to painting a bunch of years ago but Krita still started out as “KImageShop”. There are many image editing features available and unlike Gimp, it A) works across all major PC operating systems equally (and Android), B) uses an up to date toolkit and doesn’t lag behind by years (Gimp only recently adopted GTK3), C) doesn’t user headerbars, and D) isn’t named after “a derrogatory term for someone that is disabled or has a medicial problem that results in physical impairment”.
Krita may have started out as a photo editor, but that’s clearly not its focus today. If I need to edit a photo, I will use a tool better suited for that task, even if that tool isn’t as pretty as Krita.
Krita may have started out as a photo editor, but that’s clearly not its focus today.
Editing features were not removed, so it’s still a capable image editor, formal focus or not.
It’s not but it has had non-destructive adjustment layers for years before Gimp. It’s fine for a lot of things with a much better interface.
I was really hoping for Linux support some day.
I hope with easy access to Affinity V3, someone in the FOSS world will now reverse engineer the Affinity file format. The only 3rd party solution for Affinity files I’m aware of is Photopea but that may just as well be a version of Affinity Photo running in some VM on the server to convert the files to PSD to then edit the files from there.
I thought Affinity apps is one of those that works great with Proton/Wine.
It didn’t work me at all.
not sure what method you tried, but I was able to get V2 running via Lutris using the guide in this repo
Yes! Thanks, i tried it and it works for me.
not sure what method you tried, but I was able to get V2 running via Lutris using the guide in this repo
Relies on a patched variant of Wine, so hardly “works great with Proton/Wine”. I tried V3 with regular Proton and the installer didn’t even run.
It’s weird that I can’t just login using my existing Affinity ID, also Canva’s privacy policy states clear as day under section 2 that they’ll use your data to train AI models, and that policy applies to Affinity.
Edit: Data collection within Affinity seems to be opt-in for now.
I see someone on masto saying its sending something out to them over internet even when opted out
Just usage pings or actual data?
No full pcap or anakysis so no idea
Some switches were set to on for me under https://www.canva.com/account/privacy-preferences
Not free as in freedom! 🙁
Affinity is one of the things i lost in moving from windows to Linux, but I’ve been getting by.
I bought a license before canva acquired it and quite enjoyed the software.
Really sad to see canva doing what everyone knew they would do to it.
“Free”
If you’re on a Canva premium plan, you’ll also be able to unlock Canva’s powerful AI tools within Affinity.
So freemium, not free. Which is also fine, just saying.
Edit: Needs new Canva account. My Serif account didn’t migrate. Be sure to turn off BS under https://www.canva.com/account/privacy-preferences
Once canva bought affinity it was going to just go downhill eventually.
Oh I think eventually will arrive fairly soon.
Lovely. \s They got brought by Canva and went down the Adobe rabbit hole.
Less of an Adobe rabbit hole than an Adobe abandoned mineshaft.
I haven’t followed this software and company before, what do you mean, what is the catch?
Adobe doesn’t offer any of its software for free except acrobat reader, where you get nagged about paid features constantly, but it’s easy to ignore.
Why shouldn’t I recommend this over cracked Photoshop? Its features seems like closer to PS than Gimp or Krita.
They used to be anti-Adobe and claimed they’d never stoop to their level. This new free version offers Canva Premium plan, which unlocks cloud content. It’s only going to get worse from here.
The writing was on the wall when Serif sold the product to Canva. We already knew Canva used a rent seeking model at the corporate level, so it didn’t really matter what promises they made about what they’d do with Affinity.
I need to make sure I have my old Affinity installers. I’m sure I won’t be able to activate in a few years because they decide to take down the authentication server.
This is a good point. I’m going to download all the installers they have today and ferret them away just in case.
Have you managed to find them?
You have to log in to your old Affinity account, and from there you can find the download links.
Thanks I’ll Make sure to try this as I want to keep an apple silicon version of the installation for when I update my mac.















