WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • Ronno@feddit.nl
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    2 hours ago

    This is such great news! More ammo to use when trying to convince friends and family to move away from WhatsApp

  • Auth@lemmy.world
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    3 hours ago
    • provide free app at a loss

    • grow massive user base and market share

    • squeeze your userbase for every cent they’re worth

    Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

    • bonjour@mander.xyz
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      2 hours ago

      WhatsApp was not free and already had a massive user base before Facebook bought it.

      Hope this will turn people to alternatives.

    • hansolo@lemmy.today
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      2 hours ago

      Eastern Europe loves the app Viber that Rakuten bought, which has had ads for years.

      People LOVE a walled garden of their friends are there, too.

  • Corn@lemmy.ml
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    14 minutes ago

    Do you have WhatsApp?

    No Telegram?

    I dont have that one, none of the clients seem to work on my phone… Wechat?

    Cant verify, SMS doesnt get through. LINE?

    lol I dont have a japanese number. Kakaotalk?

    No… …discord?

    Sure!

    Shit he’s 30 seconds from finding out Im a furry.

  • t_berium@lemmy.world
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    1 hour ago

    Looks like I need an alternative. An alternative for which there is still no prospect of enshitification. Which services are neither American, Chinese nor Russian? Anything from Europe?

  • Dr. Moose@lemmy.world
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    4 hours ago

    I wonder whether Meta will try to lock down cross platform access now.

    Currently Beeper still works everywhere and EU’S DMA (Digital Markets Act) still has WhatsApp as gate keeper which is required to interpolate with other chat apps. However “WhatsApp stories” are entirely different from chat so that means they can block all of that and this is probably how Meta will approach future WhatsApp updates - more shit to lock people in WhatsApp that isnt directly chat related because thats the only way to show people ads.

    • insaneinthemembrane@lemmy.world
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      3 minutes ago

      All of my community groups are on there, including the school parents one. My choice is to not participate in the community or have Whatsapp… Or worse, Facebook.

      • oppy1984@lemm.ee
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        3 hours ago

        I have a buddy in Japan who was a foreign exchange student here in the U.S. years ago. When he went back home I had to use Line to talk to him, I tried for years to get him to use Signal and after years of nagging he agreed to start using Discord… well at least it’s not Whatsapp…

      • Ronno@feddit.nl
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        2 hours ago

        One of the first movers, so many chat groups are still on there and it’s very difficult to make people move. Many people simply don’t care about privacy, ads, user experience and what not, they just want the convenience of staying in the chat groups they are already in. A shame really.

    • imetators@lemmy.dbzer0.com
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      2 hours ago

      I had to do it because many use it and I was not. If you want to communicate in certain parts of the world, this is the only way. I wish everyone would go to Signal or Telegram but everyone are not me.

    • aceshigh@lemmy.world
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      3 hours ago

      Some of us don’t have another choice. All (but 1) of my support groups are on WhatsApp and only 1 is on signal.

  • zebidiah@lemmy.ca
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    9 hours ago

    I literally just got my senior citizen dad off Skype and over to WhatsApp like 2 years ago… Ain’t no way I can get him over to signal

  • cRazi_man@europe.pub
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    12 hours ago

    I’m forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

    • PlutoniumAcid@lemmy.world
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      12 hours ago

      I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

      • sykaster@feddit.nl
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        3 hours ago

        Isn’t Beeper another security risk? They also store your data on their cloud, and it’s not encrypted during the bridge process.

      • kirk781@discuss.tchncs.de
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        5 hours ago

        Whatsapp is popular a lot in many parts of the world. In India, WhatsApp is almost the defacto standard messaging app with Telegram probably flying in a far second. I doubt I know anyone who even uses stuff like Signal or Threema or any of the alternatives.

      • lemmyingly@lemm.ee
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        8 hours ago

        At least normal European people are locked into a platform that doesn’t care what device you’re using, unlike iMessage - so it’s not all bad

        • dubyakay@lemmy.ca
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          6 hours ago

          I’m an iPhone user and I’ve never met anyone that gave a shit about iMessage. In the past ten years.

          • Alk@sh.itjust.works
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            4 hours ago

            I’m an android user and I semi-frequently meet iPhone users who show anything between surprise and downright disdain towards me because I don’t have the right color of bubble.

            It’s never the other way around.

      • cRazi_man@europe.pub
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        11 hours ago

        There was a big uproar amongst normies when the WhatsApp TOS changed…but people forget quickly and prefer convenience. That was our one chance to convert everyone over.

        • KyuubiNoKitsune@lemmy.blahaj.zone
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          8 hours ago

          I stopped using it for 3 years, then I had to interact with a surgeon through it and reconnected with a fee people who still use it. I fucking hate using it

      • AugustWest@lemm.ee
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        11 hours ago

        But then aren’t you trusting your credentials to yet another application? That seems like a bad idea…

        • PlutoniumAcid@lemmy.world
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          3 hours ago

          Fair point. The simplest answer is thrt any other business cannot possibly be as evil as meta, so even worst case is a net win.

  • Kekzkrieger@feddit.org
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    15 hours ago

    If thats not a reason to switch to Signal what is.

    But people just suck it up anyway, they did when reddit gone to shit, they did when Amazon startes showing ads even tho when you were paying, they did when Netflix disallowed sharing and you had to pay extra.

    People just suck up whatever is thrown at them and are fucking stupid.

    We cant have nice things, because companies will greed and if users dont react and cancel the shit out of them they and others will continue to press more moneyjuice out of people.

    • PlutoniumAcid@lemmy.world
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      12 hours ago

      Sheep don’t know they are being slaughtered. We’re the digital 1% and we can’t make the sheep wake up.

    • dependencyinjection@discuss.tchncs.de
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      13 hours ago

      I don’t use either but my issue with Signal is none of my friends want another application to install and they are happy with WhatApp.

      Conversely, I’m happy not having a group chat app and will either text you or iMessage you. Don’t you dare ring me as I ain’t answering.

      • SaharaMaleikuhm@feddit.org
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        4 hours ago

        I just deleted WhatsApp one day and made the switch. Messaged all important contacts, that I will be available via Signal. Most of the few I care about went ahead and installed Signal. One is still dragging their feet and we communicate via SMS now xD

    • zewm@lemmy.world
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      14 hours ago

      I only use WhatsApp for work and none of my coworkers are switching off it. They have too much invested in it. Family specifically.

      • hraegsvelmir@ani.social
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        4 hours ago

        I had a similar situation at my previous two jobs, but I just told people I wasn’t installing WhatsApp, if they asked, and nothing ever came of it. If it’s that important, they could text me or use my work email.