The problem is, nothing short of NA and EU governmental intervention will force Google to stop being such a nefarious, monopolistic, antitrust piece of shit. They’re just so utterly ubiquitous for Western businesses. You cannot have a small business* and hope to be successful without partaking in either Google or Facebook/Meta’s ad services. TikTok was becoming a huge threat to both those companies and look how viciously they were attacked.
The whole thing is beyond fucked, man. Kudos to you for trying to break free for your business, but I feel like you’ll just be fucking yourself in the long run.
Edit in advance: I should clarify that there will of course be exceptions where a small business can be successful just fine without advertising, but for those that rely on being discovered on a larger scale versus purely local, it is essential.
Agree with this. For my business, and most customer facing ones honestly, Google is how people discover you. They are the modern day Yellow Pages. You don’t exist on Google and you may as well not exist. It sucks but they have that much of a stranglehold. This is why everyone is shitting themselves over Google using AI (it’s harder/unknown how to game).
The problem is, nothing short of NA and EU governmental intervention will force Google to stop being such a nefarious, monopolistic, antitrust piece of shit. They’re just so utterly ubiquitous for Western businesses. You cannot have a small business* and hope to be successful without partaking in either Google or Facebook/Meta’s ad services. TikTok was becoming a huge threat to both those companies and look how viciously they were attacked.
The whole thing is beyond fucked, man. Kudos to you for trying to break free for your business, but I feel like you’ll just be fucking yourself in the long run.
Edit in advance: I should clarify that there will of course be exceptions where a small business can be successful just fine without advertising, but for those that rely on being discovered on a larger scale versus purely local, it is essential.
Agree with this. For my business, and most customer facing ones honestly, Google is how people discover you. They are the modern day Yellow Pages. You don’t exist on Google and you may as well not exist. It sucks but they have that much of a stranglehold. This is why everyone is shitting themselves over Google using AI (it’s harder/unknown how to game).