Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.
Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.
I’d rather spend 10 minutes avoiding 4 minutes of advertising on a streaming service I pay for. Luckily, it doesn’t take nearly that long.