Menstrual tracking app data is a ‘gold mine’ for advertisers that risks women’s safety – report
www.cam.ac.uk
Cambridge researchers urge public health bodies like the NHS to provide trustworthy, research-driven alternatives to platforms driven by profit.

Cambridge researchers urge public health bodies like the NHS to provide trustworthy, research-driven alternatives to platforms driven by profit.

Women deserve better than to have their menstrual tracking data treated as consumer data - Prof Gina Neff

Smartphone apps that track menstrual cycles are a “gold mine” for consumer profiling, collecting information on everything from exercise, diet and medication to sexual preferences, hormone levels and contraception use.

This is according to a new report from the University of Cambridge’s Minderoo Centre for Technology and Democracy, which argues that the financial worth of this data is “vastly underestimated” by users who supply profit-driven companies with highly intimate details in a market lacking in regulation.

The report’s authors caution that cycle tracking app (CTA) data in the wrong hands could result in risks to job prospects, workplace monitoring, health insurance discrimination and cyberstalking – and limit access to abortion.

They call for better governance of the booming ‘femtech’ industry to protect users when their data is sold at scale, arguing that apps must provide clear consent options rather than all-or-nothing data collection, and urge public health bodies to launch alternatives to commercial CTAs.

  • blitzen@lemmy.mlEnglish
    2·
    3 days ago

    I legitimately have an idea for an app that solves this problem. Its key feature, besides being open source, would be that people without uteruses could use it too, making any data conceivably collected useless.

    I don’t have the skills to make it myself (yet), but if any developer wants to talk I’ll give the idea away. I just want it to be made.

    App would be open source, all data local. Perhaps the option to sync to encrypted iCloud or Android equivalent, but certainly not a cloud-based option you need a new login for. All the features currently in these kinds of apps and that make them useful for menstruating people. Now replace “period” with “hair cut”. Non-menstruating people can now use it, earnestly, for tracking when their last hair cut was, making it useful and the data (if it were to be collected somehow) just noise.

    I even have a name in mind: “hair**.**cuts” (heavy emphasis on the period in the name.) Idea is that anyone with it on their device has plausible deniability that they are using it for period tracking, but the “period” in the name is an implicit wink so we all know what it’s really being used for.