The Federal Regional Court of the 1st Region (TRF-1) has overturned a trial ruling and reinstated an injunction imposed by the Administrative Council for Economic Defense (Cade) on Apple, as part of an investigation into alleged abuse of dominant position in the app distribution market for iOS devices. According to the ruling, the company will have 90 days to implement the changes mandated by the antitrust authority.
If they don’t then they might lose the Brazilian market and who knows what comes after. It’s less about what Apple wants to do and more about what they might be forced to do.
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You’re right, at what cost…?
It costs them nothing. Sideloading on iOS is already a thing, they spend more restricting the hell out of it than just letting you do it