YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • @jqubed@lemmy.world
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    82 months ago

    But usually I’m pausing a video to try to read text that appeared too briefly in the video!

    • @variants@possumpat.io
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      12 months ago

      Wait you watch the video? I thought everyone just went there for the ads and emailed YouTube executives to please keep adding more

      • @quaddo@lemmy.world
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        12 months ago

        A fellow Marlboro Coors Lite Ford Chevy SUV pickup banking insurance sportsball enthusiast, I see

    • Deebster
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      12 months ago

      Same, I had to ad-block some custom elements on YouTube ages ago because they kept covering the screen with “related videos” whenever I paused to read something.

  • @mark@programming.dev
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    2 months ago

    Google says pause ads on YouTube are getting a very positive reaction from advertisers

    Bc screw the users and their reactions 😄.

    We really need a good YouTube competitor. This is beyond ridiculous at this point.

    • Neato
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      12 months ago

      A major reason we only watch YouTube via a browser on a media center PC.

      • @sandman@lemmy.ca
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        12 months ago

        You can block ads on youtube on mobile devices by using firefox in desktop mode with ublock origin.

        Fuck youtube. Fuck ads. Fuck useful idiots defending either.

          • @sandman@lemmy.ca
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            -12 months ago

            Apple users love having control taken away from them so I never factor them in when giving tech-related advice.

            • @HootinNHollerin@lemmy.world
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              12 months ago

              I was always an Android but broke down after the thousandth idiot friend told me I wouldn’t have problems if tried iPhone. Let’s be honest though. Android folks don’t have privacy or are tech savvy either. It’s the ones using graphineOS and the other stripped down android OSs that do

      • @theareciboincident@lemmy.dbzer0.com
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        2 months ago

        Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.

        And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.

        Humanity deserves extinction, I’m gonna go release some refrigerant real quick

  • NutWrench
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    32 months ago

    Damn. YouTube is just SO desperate to squeeze every bit of ad revenue they can, wherever they can.

      • @chiliedogg@lemmy.world
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        22 months ago

        When it was hemorrhaging money?

        We’re in a weird time where all the tech companies are being told at once that they need to start being profitable, and at the same time the EU is cracking down on lots of the shady shit they’ve been using to control the bleeding to this point.

        The internet has spent the last 20 years developing an economic model that’s quickly becoming unsustainable, and none of the big web companies seem to have been prepared.

        • @Tja@programming.dev
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          12 months ago

          I don’t see it that way. YouTube has been slowly monetizing and is quite profitable at this point. Same with Facebook, and many other companies where “you are the product”. Advertising is a very profitable business.

  • @Cowbee@lemmy.ml
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    22 months ago

    Enshittification. Youtube is always going to get worse as long as it exists to make money.

      • @CileTheSane@lemmy.ca
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        12 months ago

        If McDonald’s started charging $100 for a cheeseburger, the response of “well who’s going to pay for it?” Would not be appropriate.

        The cost is too high and is only increasing because of greed.

        • @Marcbmann@lemmy.world
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          02 months ago

          The cost is too high? Seriously?

          You’re not paying anything for the service. You have no concept of what their costs are. You’re mildly inconvenienced by some annoying and slightly obtrusive ads.

          It’s a business, not a charity. And they owe you nothing.

          • @CileTheSane@lemmy.ca
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            02 months ago

            They are charging me my time through ads.

            You have no concept of what their costs are.

            Neither do you, but I know Google will shut down anything not profitable enough and they haven’t shut down YouTube.

            It’s a business, not a charity. I owe them nothing.

  • @the_crotch@sh.itjust.works
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    22 months ago

    Tubi does this. It’s probably the least I trusive way to handle ads. I’d be fine with it if it was a replacement for in-video ads, but I doubt they’re doing that and just want to squeeze more views out of our eyeballs so fuck them

    • @Llewellyn@lemm.ee
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      2 months ago

      There are ways to completely neutralize ublock power: put ads on the same server, as content + randomise div identificators

      UPD: by the downvotes I conclude people think I’m from the advertising industry.
      I’m not. I know these methods, because I have been struggling with counteracting such ads.

      • @ours@lemmy.world
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        12 months ago

        Yeah, they could put the ads in the same stream but it would be too costly or inflexible. Ads have to be targeted to the specific market or even user so that would kill their advantage and turn them into generic TV ads.

    • Joelk111
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      -12 months ago

      Laughs in… Supporting creators by supporting them in other ways than watching ads on their videos, right? Right???

        • Joelk111
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          02 months ago

          Sweet, for sure, I have no issue with that.

          The people complaining about ads who don’t support creators in other ways is what bothers me.

          • @TwoCubed@feddit.de
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            12 months ago

            I don’t know man, I loved YouTube back in the days when people made videos for shits and giggles. No one expected money from that.

  • @archchan@lemmy.ml
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    22 months ago

    I’d sooner stop using the internet than be forced to imprint that carefully crafted poison into my psyche. They will not steal my life with ads.

      • @jkrtn@lemmy.ml
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        12 months ago

        So? Creating videos isn’t free, but few creators are receiving money worth the time they put in.

        They also have a cycle-of-rage algorithm leading children from video game content into far-right radicalization.

        • @PrettyFlyForAFatGuy@feddit.uk
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          2 months ago

          The people you watch on yt get a higher amount from premium viewers.

          the ones that are getting paid through the youtube partner program are getting that through either premium subs or ad revenue.

          so if we get rid of all the ads on the platform where does the money to run the platform come from?

  • @kamenoko@sh.itjust.works
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    12 months ago

    The last real executive at Google was forced out a few years ago. Google is firmly in the hands of advertising now.

  • @fidodo@lemmy.world
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    12 months ago

    So they’ll stop injecting ads in the middle of videos at the worst possible times right?

    So they’ll stop injecting ads… Right?

  • @azenyr@lemmy.world
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    12 months ago

    To be fair, if they are like the example (static silent ads) they would be the least intrusive ads that YouTube ever had. To the point that I don’t even mind them. All of YouTube ads should be like this, not annoying, silent, and easily ignored.

    • mac
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      12 months ago

      If they switched over to this method instead of the current I would argue an adblocker wouldn’t even improve the experience, the problem is that it interrupts my actual content in the middle of the video.

    • @nepenthes@lemmy.world
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      2 months ago

      But for people using YouTube to follow textile patterns, photoshop tutorials, repairs, etc. needing to pause frequently while still seeing the full screen is a big deal 😬

      I use Ublock Origin and Firefox/DDG’s “view here”, so I think I’m safe…

      Edit: Also, Google is greedy af, so it’s def cumulative with existing ads; the article doesn’t say otherwise.

      • @Syrc@lemmy.world
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        2 months ago

        The screenshot does have a “dismiss” button, so I suppose if you click there you’ll still be able to see the fullscreen video.

        But yeah, those are definitely cumulative with existing ads, knowing the greedy fucks.